Sara Gutierrez is a Marketing and Public Relations professional, with a long-standing experience in the sports industry. Based in Dubai, Sara has driven brand awareness, sponsorship activation, consumer engagement and community involvement for many of her clients, leading several external PR and activation agencies. In the past, Sara worked with the marketing and operations team of Madrid 2020, in the International Olympic Committee of Spain, a Corporate Sponsorship Coordinator in Banco, Santander, Spain and as a Marketing Executive at the Metropolitan Group, Spain. Sara earned her bachelor’s degree in Business Administration From Universidad Carlos III de Madrid and master’s degree in Digital Marketing and Social Media Marketing from INESDI.